Introduction In many B2B organizations, the marketing and sales teams operate like separate entities, each with its own goals, processes, and metrics. I’ve seen in really all companies I worked for and with. So there’s no shame, it happens to…
While writing this post I’m trying to process another fine example of how difficult it is (or seems to be) for many companies to get their sales and marketing teams properly aligned. I always used to joke in a cynical…
No matter what they say, sales or the act of selling is not an art. (for the record: neither is marketing). Succesfully selling a product, service or solution is either luck (you’d be amazed how often people get lucky) or…